The Celibacy Challenge

GLAAD/Saatchi & Saatchi

The Celibacy Challenge is a comedic PSA campaign raising awareness of the FDA’s discriminatory laws against gay and bisexual male blood donation, requiring a year of celibacy before donating blood. This campaign offers a few fun, albeit frustrating, alternatives to having sex for an entire year. Viewers were directed to sign a petition, pushing senators to upturn the law. I was Art Director on the project, responsible for co-writing the script, creating the visual identity and creating the social content.